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The HMO Mortgage Broker

Privacy Policy

Last updated: 5 November 2026

This policy explains what personal information The HMO Mortgage Broker collects when you use this website or contact us, why we use it, who we share it with and the rights you have. We are the controller of the information described here.

Who we are and how to contact us

The HMO Mortgage Broker, 7 Bell Yard, London WC2A 2JR. Email info@thehmomortgagebroker.co.uk or call +44 203 970 4113 with any question about this policy or your information.

What we collect

Information you give us

  • Enquiry and quote forms: your name, email address and phone number, and anything you tell us about your plans, such as the property value, the amount you want to borrow, the type of HMO, the number of bedrooms, how soon you need finance and your message.
  • WhatsApp and call-back requests: your name, phone number and message.
  • Calls and emails: what you tell us when you contact us directly.

Information collected when you use the site

  • Where your enquiry came from: the page you first landed on, the page you enquired from, the website that referred you and any campaign tags in the link (UTM source and medium). We store these with your enquiry so we know which pages and channels help people.
  • Analytics, only if you accept analytics cookies: pages viewed, approximate location, device and browser, collected by Google Analytics. See our Cookie Policy.
  • Technical data: your IP address and browser details in server logs, privacy-friendly visit counts from our hosting provider, and error reports when something breaks.

How we use your information and our lawful basis

  • To respond to your enquiry and introduce you to a suitable mortgage firm. Lawful basis: taking steps at your request before entering into a contract, and our legitimate interest in running our introducer business.
  • To follow up on your enquiry by phone, email or WhatsApp. Lawful basis: legitimate interests. We don't send marketing newsletters, and we won't pass your details to anyone for their own marketing.
  • To understand which pages and channels bring enquiries, and to improve the site. Lawful basis: legitimate interests for enquiry source data and technical data; your consent for analytics cookies.
  • To keep the site secure, fix errors and meet our legal and regulatory obligations. Lawful basis: legitimate interests and legal obligation.

Who we share it with

The HMO Mortgage Broker is a mortgage introducer. We are not a lender and we do not give regulated mortgage advice ourselves. To help you, we pass your enquiry to the FCA-authorised mortgage firms we introduce clients to. They become responsible for your information under their own privacy notices, and they will give you those notices when they contact you.

We also use service providers who handle information for us under contract:

  • Google (Google Workspace and Google Sheets) to store enquiries, and Google Analytics if you accept analytics cookies
  • Vercel to host the website and count visits without cookies
  • Resend to send us email notifications about enquiries
  • Sentry to record errors so we can fix them
  • Meta (WhatsApp) if you choose to contact us on WhatsApp

We may also share information where the law requires it, for example with the Financial Conduct Authority, law enforcement or our professional advisers.

International transfers

Some of these providers process information outside the UK, mainly in the United States. Where they do, we rely on UK adequacy regulations (including the UK–US data bridge) or the UK International Data Transfer Agreement or Addendum, so your information keeps an equivalent level of protection.

How long we keep it

If you don't go ahead, we keep your enquiry for two years from your last contact with us, then delete it. If you do go ahead, the mortgage firm you are introduced to keeps its own records for as long as its regulatory obligations require. Google Analytics keeps analytics data for no more than 14 months. Error reports are kept for no more than 90 days.

Your rights

Under UK data protection law you can ask us to:

  • give you a copy of the information we hold about you
  • correct information that is wrong or incomplete
  • delete your information
  • restrict how we use it, or object to us using it on the basis of legitimate interests
  • send it to you or another organisation in a portable format
  • withdraw your consent to analytics cookies at any time, using Cookie settings in the footer

Email info@thehmomortgagebroker.co.uk to use any of these rights. We will reply within one month. It is free unless a request is clearly unfounded or excessive.

Complaints

Please tell us first if you are unhappy with how we have handled your information, so we can put it right. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes to this policy

We will update this page when the way we use information changes. The date at the top shows when it was last changed.